Privacy Policy

This Privacy Policy set outs details on how Select Loyalty Card Services (“Select” and later referred to as “us” or “we”), as provider of the website, and other operational sites including but not limited to sub domains of Select (the “Websites”), the Select app (the “app”), and the Select Membership (collectively the “Services”), collect data and use this data.
This Privacy Policy applies to the information we obtain when you register for, install, access or use our Services. When you access or use our Services, you acknowledge that you have read this Privacy Policy and that you agree to the collection and use of your information as described in this Privacy Policy.

Collection of personal information

You consent to our collection of your information for the purpose of providing the best user experience when using our Services. This can include, but is not limited to information from which you can be personally identified, and information about your use of our Services.

Examples of data we collect:

Information upon registration as Select Member (“Member”)

Upon registration, as a member you may be required to provide certain personal information such as:
• Name and address
• Phone number
• Email address
• Profile picture
• Payment information (credit and debit card details)
• Home country
• Gender
• Job title
• Industry Sector

During usage of our Services and the use of your Membership

• Details about your usage of partner venues, including when and where you check in and check out, plus your location while you are checked in to any of our partners
• Details of transactions you carry out through our Services
• Your device’s location information when you are actively using our Services and/or when you have checked in to a Select venue


Other general information

We also collect general information that does not identify you personally. This includes information such as your IP address, pixel tags, Cookies, information about the App, the browsers, operating systems, your device identifiers, performance and diagnostic information (such as your usage patterns), and details about when you access and use our Services. We also monitor your use of our Services for the purpose of improving our Services.

Third Parties

Select may offer services in connection with third parties. Personal information that you provide to third parties may be sent to Select in order to deliver these services. Select collects and processes such information in accordance with this Privacy Policy.

Sharing your information

We will take all reasonable measures to prevent unauthorised access, use and disclosure of your information. We will only disclose your information:
• when needed to provide the products and/or services you have requested
• when you permit us to do so;
• for the purpose of conducting credit checks;
• when permitted by applicable law;
• when we believe it is necessary to comply with a requirement of law enforcement agencies or
• when we believe it is necessary to enforce our Terms and Conditions and investigate violations thereof, to prevent, detect and address fraud, abuse, security risks or technical issues, or to protect against harm to the rights and property of Select, other Members or the public required or permitted by law.
Using your information
Select collects and uses your information to operate and improve our Services. We may use the information we collect in the following ways
• To monitor your visits to our partners
• To provide you with location based services that guide you with relevant information such as partner venues near you, directions to venues
• To provide you personalised content and advertising
• To carry out transactions requested by you
• To conduct credit control
• To ensure that content from our Services is presented optimally
• To notify you about changes to our Services
• To improve our Services and deliver better, more personalised services to you
• To contact you in connection with e.g. your enquiries, surveys and your Membership
• To help improve the safety and reliability of our Services including detecting, preventing, responding to fraud, abuse, security risks or technical issues that could harm Select, Select Members, Select Guest or the public.
We may store and process information collected via our Services in the UAE or any other country in which Select or its affiliates, subsidiaries or agents maintain facilities, and by using our Services, you consent to any such transfer of your information outside of your country.

Deletion of your information

If you are no longer a Member, you can request to have all your information deleted and no longer receive any promotional communications from us by emailing [email protected] and specifying which information you would like to have deleted.

Updating our Privacy Policy

We reserve the right to modify or update our Privacy Policy. Where we do so, we will endeavor to provide you with prior notice and to update the “Last Updated” date set out at the beginning of this Privacy Policy. Continued use of our Services following any such update, will constitute your acceptance of the updated Privacy Policy. You must cease using our Services if you do not agree to the updated Privacy Policy. It is your responsibility to review the Privacy Policy regularly.

Assignment of our rights and obligations

As per the Terms and Conditions we may assign our rights and obligations under the Privacy Policy (including by transferring your Personal Information) to a related entity or successor entity in connection with an acquisition, merger, restructure, sale of assets, or otherwise.

Contact Us

You may contact us at [email protected] if you require further details about our Privacy Policy.